"Google AdWords: 21 Pay-Per-Click Campaign Secrets Your Competition Doesn't Know"
Long-time readers may remember that I tested Google's AdWords Select
pay-per-click program when it first came out. At the time, I figured,
if nothing else, it would be kinda cool for branding purposes since
I'd only be paying for clicks, not impressions. Of course, you've got
to maintain a .5% clickthrough rate (CTR) in order to keep your
listings, so branding can only go so far without getting any clicks!
Purchasing phrases such as "search engine optimization" can really add
up, due to a minimum clickthrough bid price of $1.07. Fortunately,
just as I was thinking about shutting down my campaign, I read Andrew
Goodman's special report, "Google AdWords: 21 Pay-Per-Click Campaign Secrets Your Competition Doesn't Know"
Many of you may be familiar with Andrew's insightful and witty search
engine articles over at his Traffick.com Web site. Well, his special
report is also a good
read!
After a marathon session of reading his report while eating
half a box of Peanut Butter Ritz Bitz, I decided to test out the tips
he offered, before throwing in the AdWords towel. I've been testing
and refining for nearly a month now, and I can honestly tell you that
Andrew knows his stuff! I've only done half of what he suggests, yet
I've gotten my clickthrough percentages way up, and my price-per-click
way down. Granted, I'm a very low-volume advertiser paying only a few
bucks a day. But I could see how a high-volume advertiser could put
Andrew's techniques to good use and have them really pay off. For the
past week I have gotten a 1.1% overall clickthrough rate (which ain't
too shabby), and on some keyword phrases, I even have a CTR of over
50%!
As with many great things, the report does have a price so I can't
give you all the secrets to success like I usually do! However, at
$69.00 (for the latest edition) it's a pretty good deal if you're ready to get down and dirty
with the AdWords Select program and want to lessen your learning
curve. You can learn more and order it here if you're interested.
Yes, that URL is an affiliate link; however, I truly believe you'll
get your money's worth from this ebook, which is the only reason I'm
mentioning it. Like I said, I've spent weeks testing out many of the
tips and techniques, and I'd be telling you about it whether or not
Andrew had an affiliate program in place. Happy AdWording!
|
