Step-By-Step Copywriting Course
Well, guys...I think we've hit the jackpot! I've stumbled onto
something that I *know* many of you are gonna find useful. Since
so
much of search engine optimization is in the writing, it's no surprise
that many of you reading this are copywriters and copywriter wannabes.
For you, I've got a special treat! I've spent the past couple of
weeks reading Karon Thackston's brand-new copywriting course, and
boy-oh-boy is it a winner! Karon spent five long months putting
down
on virtual paper everything that she's learned in her 17 years as
a
veteran copywriter. In fact, she told me that the hardest part was
consciously making note of what comes naturally to her when she
writes. I understand that perfectly, as that's the same thing I
do
when writing or speaking about search engine optimization. But,
man,
when you can get that natural process stuff down on paper, it really
makes for killer material, and a great learning experience!
The major focus of the course is online copywriting, since Karon's
been into that since 1995. However, all types of copywriting are
discussed, including search engine optimization copywriting.
The course itself is actually a jam-packed, 105-page .pdf file,
which
could be read as a book if you wanted to be lazy and just learn
the
basics. (I admit, that's how I read it, but that's because I hire
people who already know this stuff to do my copywriting!) However,
if
you're serious about learning how to write great copy, you should
take
the course in the manner in which it was intended. That is, read
all
the lessons and really try to complete the assignments. You've gotta
use your own willpower for that one though, since no teacher will
be
standing over your shoulder waiting for you to hand it in!
What I like best about this course/book are the real world examples
Karon uses. She doesn't just *tell* you how to write great copy;
she
explains why certain techniques work and why others don't, and
provides stunning examples to back it all up. In fact, her writing
samples were so good that I'm seriously thinking about signing up
for
some of the services she wrote about (a personal coach was one that
sticks out in my mind -- if only I wasn't such a procrastinator!).
And that, my friends, is the crux of what Karon will teach you,
if you
decide to give the course a spin: how you too can write copy in
a way
that truly entices people to take action. Wish I could tell you
that
you could download the course for free, but writers gotta eat too
ya
know! The good news is that it's priced extremely low at only $89.00.
A whole heck of a lot cheaper than if you signed up for a copywriting
course at a University or Business School, and most likely, a whole
heck of a lot better!
Anyway, here's
the link for more info and/or to purchase the entire course.
And yes, this happens to be an affiliate link, and yes, I'd be recommending
it whether or not I signed up to be an affiliate. I promise you
that I would never, ever recommend something that I didn't personally
believe was first-rate. You have my word on that! These affiliate
link thingees simply help me cover the cost for my subscriber list
host, proofreading, web hosting, etc.
Oh, and I forgot to tell you. I just noticed that Karon has a money-back
guarantee - so there you go...you've got nothing to lose! (There's
also a whole bunch of bonus stuff that comes with the course, which
I didn't have time to check out.)
Read the lastest review for the upgraded and updated Step-By-Step Copywriting Report.
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