Conversion Ruler (Part 2)
Read Part One
Hope you liked part one of my review of ConversionRuler. After I finished writing it, I remembered a whole bunch of other ways I have
figured out to use ConversionRuler, and thought I'd share some more
of them with you here.
I already mentioned that I use it to track my AdWords campaigns,
and
the ads for my Nitty-gritty report in the newsletter. I also told
you
that I use it to track new subscribers when I can. To do that, I
have special tracking codes on the "signatures" (sigs)
I have at the
couple of forums where I am an administrator. In my forum sigs I
link
to my report and also the newsletter sign-up page. Each link is
given
a tracking code that tells me how many clicks I get and whether
the
visitor signed up for my newsletter or purchased my report.
Since I've been tracking this I've found that I've received 90
visitors from my Ihelpyou Forum link to my newsletter, with 19 of
those subscribing, for a 21% conversion rate. My Cre8asite Forum
sig
to my newsletter has achieved 31 clickthroughs, with 5 of them
subscribing to my newsletter, for a 16% conversion rate. (I don't
post as much at Cre8, which is why I have fewer clickthroughs.)
My
forum sig links to the Nitty-gritty report haven't resulted in any
sales, but have given rise to a few newsletter sign-ups. Since these
links don't cost me anything (except my time to make intelligent
and
interesting posts), anything I get from them is gravy.
Another interesting thing I've done is to place a tracking link
on the
auto-response email message you get when you sign up for my
newsletter. I threw in a tracking link for my report and have had
219
clickthroughs that resulted in 4 sales (a 1.8% conversion rate).
Translated into dollars, that's close to $200! Had I not put that
link in my welcome letter, I may have missed out on those 4 sales,
and
had I not tracked them, I would never have known where they came
from.
The other cool thing I thought of doing was to add a link to my
report
in my regular email signature. I get a ton of mail. Tons and tons
of
SEO questions every day. And I answer a good portion of them. I'm
smart enough to know to put a signature in my email with a link
to my
Web site and services, etc., but those are generally ignored by
people. So one day when answering my 50th question on a Thursday
morning after my newsletter came out, I thought about putting in
a
P.S. type of signature. It was something like, "P.S. You could
probably use my report, The Nitty-gritty of Writing for the Search
Engines." Well, lo and behold, the first person who got that
link in
the reply went right out and purchased the report! So I created
a
permanent signature link that I could use, and added a ConversionRuler
tracking code.
I found that when you help people for free by answering their direct
questions, they are definitely predisposed to buying from you! Since
tracking the PS link, I've had 99 clickthroughs with 6 sales.
(Oops...there was another one just a moment ago...making it 100
clickthroughs and 7 sales! That's now a 7% conversion rate.) And
again, I would have been answering those emails anyway, regardless
of
whether they purchased my book. (I know I'm an idiot for telling
you
that those PS's are not actually a personal response to you, but
whatever!)
I guess what I'm trying to tell you is that in order to use a product
like ConversionRuler to its fullest extent, you've got to start
thinking of interesting ways to link to your stuff. ConversionRuler
hasn't made me any more sales, but my creativity in how to present
my
products, etc., has. ConversionRuler just lets me know if my ideas
are any good!
You can sign up for a free
trial of ConversionRuler here.
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